St. Mark's Medical Center is a brand new 65-bed, 93,000 square foot hospital serving
the residents of Fayette and Lee counties in central Texas. This state-of-the-art
facility is an expansion of Fayette Memorial Hospital, which has been serving the
community for over 80 years, upholding a mark of quality healthcare coupled with
compassion and professionalism.
As with any new business, it is important to get your name out into the community.
Joe Piszczor, St. Mark's Special Projects Administrator, was looking to do just
that when he came to IDville. St. Mark's was hoping to create a VIP system that
benefited the people that would be coming into the hospital. The decision was made
to create a card that each member could carry with them to be reminded of the services
that St. Mark's provides, but that would also provide them with special services
and hospital discounts.
"People apply for [the card] then they get a discount at the cafeteria and free
notary service. They can sign up and be mailed newsletters for St. Mark's," Piszczor
explained. "Anyone in the community can sign up and get the card." The VIP system
is a great marketing tool; designed to be carried in a wallet, the card will act
as a constant reminder of St. Mark's.
In order to make the most of your VIP cards, it is important to design them to be
colorful and eye-catching. Todd DeBoer, ID system specialist, consulted with Piszczor
prior to his purchase. "Joe wanted an easy-to-use system that would allow him to
design and create his own look using the hospital's logo," said DeBoer. "I advised
our Dual-Sided Premier System which provides vivid, edge-to-edge 300 dpi color printing,
dependable and affordable card personalization and easy installation and set-up."
"Todd was very helpful," noted Piszczor. "Working with IDville has been an overall
very good experience." The VIP cards have been designed and feature the hospital's
logo on both sides along with critical hospital information. St. Mark's wanted a
unique, but useful marketing tool, and IDville made that possible.