The Future of ID Cards: Data Privacy [2018 Edition]


A lot has happened in 2018 and one thing, in particular, will impact the future of your ID cards.

Let’s talk about data.

Your data.

But first, we published our thoughts on this topic last year and, so far, everything has held true. Catch up and read “The Future of ID Cards – 2017”

When you interact with technology you are creating data that can be recorded. Your phone use, TV use, computer use and even ID card use. Combine all this data and all the sudden you have a pretty clear picture of your habits and behaviors.

Your data is valuable. Combine it with everyone else’s and now you have cultural buying habits and predictive modeling. This data can be used by big businesses to target people who will be most interested in their products, show different ads to different groups of people by any number of demographic or psychographic data points, or any number of other strategies designed to be the most relevant to the consumer.

So how does this relate to your ID badge? Historically your IDs have been used for proof of identity and access control but cards and systems are getting smarter and could potentially connect to the internet of things.

In the future, more data will be stored on your badges. Things like documents, passwords and even behavioral data like walking patterns in your building or vending habits. As stated earlier, this data is valuable and can be shared or sold.

So what does all this mean?

Card security needs to be top of mind:

Card access can be tracked in your program software so confirm that data isn’t being shared or cannot be accessed by an outside source. ID Maker 3.0 is a closed software so your data cannot be shared or sold. However, you still have the ability to track and pull reports on card usage internally.

Data protection is key: 

Like credit cards, your badges data can be stolen, leaving you vulnerable to security breaches and file corruption. Consider all your security options and if you are using magnetic stripe cards, think about RFID blocking badge holders.

In Conclusion

2018 has placed the importance of data privacy on display. Not only do consumers need to be more attune to what contracts they are signing and devices they are using. But businesses need to have clear strategies on how to protect the data they collect on customers and employees alike.

ID cards will continue to evolve and store more data which should be protected from unwelcome sources.

Consider auditing your current systems and put practices and products in place to help protect your data.

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